Advertising is like a heart for any company. It showcases the position and characteristic of the company. One needs to put the raw ideas and some creative pieces that can represent company’s prepositions in the world market. There have been many innovations on how advertisements are designed, made and shown to the world. It started with word of mouth and print media. People used their names to sell their products or used print ads in the newspapers. The world has come a long way from those methods. Now aerial video, streaming on cell phones, and personalized advertising rule the roost.
Technology has allowed advertising agencies to capitalize on what they want to show to the customers, when they want to show to the customers and how they want to show to the customers. This has been made possible by much major and minor advancement in technology the foremost of which is the internet. The other important innovations have been live streaming, better video quality, clearer audio and easier global reach. This was all possible because of research in hardware technologies.
Nowadays, it is considered that if your presentation is made up of PowerPoint slides then you are old fashioned. Today’s deal clinchers include well shot video and crisp audio with smartly made talking points. If a presentation includes this, it is bound to impress a client and further one’s business.
While shooting for presentations and other campaigns for different genres, it has been noticed that taking footage from the birds view creates a completely different content which is fresh and much more exciting then content shot in the point and shoot cameras. To take this aerial video, a special device is used. This device is a cross between a camera and a helicopter. It is called an Unmanned Aerial Vehicle (UAV) or drone.
These machines have the capability of flying over long distances and capturing audio and video over a wide range. For example, talking about the armed forces’ use, the camera captures images of minimal quality as the distance is quite far from the place controlling the device.
In advertising, aerial video is primarily used for covering vast spaces. If one wants to show a plot or plots of land to a client or a factory manager wants to show the inner workings of his factory, it becomes quite easy using this technology.
Since this device has two functionalities viz. flying and capturing footage, it is usually driven by two people. One of them is in charge of capturing video and the other one is responsible for keeping the UAV in air. This works requires rigorous training and experience as capturing footage for advertisement purposes means that the quality of video must be high and the work is done in minimal time.
For people who love to shoot video and enjoy challenging work, this kind of capturing is a fun challenge. Since, it is in demand nowadays, the pay for such gigs is worthy of the dexterous work that must be put in.